Sahara Collective Define Their Brand
Sahara is one of the oldest groups and consists of 10 tailors, 18 embroidery artisans, 2 cutters and one supervisor. It is particularly significant that one of the words they used to describe themselves is "unity." This is a mixed group of Hindu and Muslim artisans, but instead of this being a source of conflict they make it a source of celebration. The bonds between the members are strong, as they celebrate one another's different holidays, go on picnics together, and assist one another. They also take an interest in their greater community, participating and initiating social programs and community development. They chose these four words to capture their identity:
1.Support Each Other
2.Quality
3.Unity
4.Acceptance For All Work
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