SMM Cooperative Define Their Brand
SMM is located in Nallasopara, roughly 64 kms from Mumbai, and consists of 5 tailors, 8 embroidery artisans and one supervisor. They started in 2015, but it did take a couple of years to stabilize as a group. After that, however, they quickly earned a reputation for excellent management and on–time delivery. They repaid the loan given by MarketPlace to start the cooperative in record time, and have managed their money so efficiently they have started profit sharing more quickly than other groups. They participate in the social programs and particularly enjoy Artisan Day, when they get to express themselves through skits and dances. They identified these aspects to describe their identity:
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