Piyali Dress - Dark olive

International Women's Day

In 2023, the U.N.'s theme for International Women's Day (March 8) was “Innovation and Technology for Gender Equality.” The artisans could really identify with this issue as the restrictions associated with COVID had forced them to find new ways to do business. Many of the solutions involved technology, and women who had hardly used a smartphone became proficient with WhatsApp, product tracking software, and other programs. Celebrating IWD, artisan leaders from all the groups came together to present skits highlighting their new knowledge and use of technology. Video calls replaced in–person meetings, Live Location facilitated product deliveries, and improved tracking systems all combined to not only keep the businesses going, but to actually improve production, efficiency, and the artisans' skills and self–confidence.