For over 15 years, we have worked with Amit Asher, a well-known and highly respected photographer, who visits the women in their workshops, during yoga classes and other community activities, and while they are sewing and embroidering. He also captures individual portraits that reflect their personalities and presence. Despite his reputation, what stands out most is the trust he has built over time. The women recognize him immediately, and he recognizes them—it feels familiar, not formal.
As soon as a camera appears, the women tend to become serious and reserved. But Amit has a way of easing that moment. He engages them in everyday conversation—TV shows they enjoy, what they have cooked, and shared interest in food and spices. His own knowledge of cooking and home remedies often sparks exchange, and these small, natural conversations bring comfort, laughter, and ease into the room. It becomes less about posing and more about being themselves.
He comes twice a year for full-day shoots that are always intense—moving across 4–5 locations, walking through narrow lanes in 95-degree heat and heavy humidity, visiting workshops and homes. Most spaces are small and not designed for photography, with challenging light and limited room, yet he adapts effortlessly each time.
Through his lens, he doesn’t just document the women where they are—he brings them forward as they are, and in doing so, his skill brings the women directly to the customer.
