RMM Cooperative Define Their Brand
RMM was established to provide work for artisans in a semi–rural area about 67 km from Mumbai. Before RMM many of the women earned money by working in the vegetable fields or picking flowers, hot, grueling work for very low pay. Now the group has 5 tailors, 9 embroidery artisans and one supervisor. They are a close–knit group quick to go out of their way to help one another. They still might climb a tree to pluck coconuts, however. They chose these three words to capture their identity:
1.Equality
2.Unity
3.Punctuality
